Adknowledge Launches Instagram Advertising into Its Social Video Marketing Platform

公司 每日财经网

NEW DELHI, India–(BUSINESS WIRE)– Adknowledge Asia, one of the world's leading advertising technology companies, has launched Instagram advertising through its social video marketing platform, AdParlor. The new AdParlor software extension allows brands and agencies to place advertisements on Instagram, Facebook, YouTube and Twitter from a single, integrated platform, to produce key insights for improved targeting and efficiency.

AdParlor has already experienced impressive results beta testing Instagram ads. An example of this is a video streaming service client that has seen its cost-per-click (CPC) rate decrease nearly 50 percent in the first week of the Instagram ad campaign, compared to the cost on other platforms.

The AdParlor integration of Instagram gives advertisers a new way to connect with customers across all popular social platforms.

"Instagram now has 400 million users globally, so is a 'must have' audience for ambitious advertisers. We have proved in other markets that you can get a fantastic ROI for both brand building and performance campaigns on Instagram, and look forward to rolling out those learnings across Asia,"saidBen Legg, CEO at Adknowledge Asia.

"With 85% of brands managing an Instagram account and active users across Asia growing faster than on any other social platform, now is the optimal time to communicate broadly across multiple platforms for a more prominent, targeted campaign."

Currently, AdParlor is unrivalled by any other company worldwide in its ability to help brands and agencies develop, launch, manage, optimise and analyse Instagram campaigns.

One of AdParlour’s clients,Mike Constantino, MD of Brand New Mediasays:

“Brand New Media is elated to be one of the first Instagram advertisers in Philippines. AdParlor is the perfect platform for us to push the video content that we’ve been busily producing for our Lifestyle Multi-channel Network!”

Across Asia, AdParlor's enhanced capabilities for Instagram will support all available campaign objectives on the Instagram API, includingCost Per LinkClick,Cost Per Mobile App InstallandCost Per Video View. Staying ahead of the curve for social video advertising, AdParlor was one of Facebook’s inaugural API partners in 2012. Twitter included it as a beta partner in 2013 and now Instagram has followed suit.

Matt Sutton – SVP, Operations at Adknowledge Asiaadds:“Many of our Facebook advertisers across APAC have been asking about Instagram opportunities for some time now.It represents a welcome addition to an already powerful suite of options on the Facebook advertising platform.It will deliver to advertisers an extremely receptive audience who are motivated to engage with brands and transact.We’re extremely proud to be partnering with Facebook to make it available in this part of the world.”

The proprietary AdParlor platform is part of Adknowledge Asia, a digital advertising technology company specialising in using diverse sources of data to place ads via digital video, social media, apps and mobile. Last month, Adknowledge Asia announced its acquisition of Komli Media Inc’s South-East Asia organisation operations, making it one of the largest adtech companies in the region.

Adknowledge Asia, through its partnership with Axiata, is pioneering consumer-friendly, brand-safe strategies to use telecom data to better target ads on social media networks across platforms, including mobile. This opens the door to responsibly monetising telecom companies’ vast user data.

Adknowledge has worked successfully with telcos around the world to use their data to target consumers with the most contextually relevant and appropriate ads.

– ENDS –

About AdParlor

AdParlor is the largest social videoplatform that enables brands and marketers to plan, execute and optimise their social video and social media campaigns on Facebook, YouTube, Twitter and Instagram. AdParlor delivers measurable results on a large scale for hundreds of clients, including American Express, Coca-Cola, LG, OMD, Mindshare and Starcom. For more information, please visitadparlor.com.

About Adknowledge Asia

Adknowledge is a digital advertising technology company specialising in using diverse sources of data to place ads via digital video, social media, apps and mobile. With nearly 150 employees located in APAC, Adknowledge Asia works with the most ambitious and innovative advertisers to unlock their digital audiences around the world. The company delivers ROI for clients through advanced data analysis, targeting algorithms, campaign optimisation and preferred relationships with major social media networks. Adknowledge Asia also offers brand-safe, consumer-friendly ways to monetise telecom data. To learn more, please visitAdknowledgeAsia.com.

Contacts

Mutant Communications
Rebecca Lewis, +65 9623 1094
rebecca@mutant.com.sg
or
Lara Kanga, +65 8650 5983
lara@mutant.com.sg

Source: Adknowledge

Insta-Advertising – The New Frontier for Brands

✽本文资讯仅供参考,并不构成投资或采购等决策建议(BW)。

安大略省渥太华--(美国商业资讯)--端到端供应链协调领域的全球领导者Kinaxis® (TSX: KXS)已与Blue Yonder Group, Inc.达成和解协议,以全面解决两家公司之间所有未决的诉讼事项,其中包括Blue Yond…
旧金山--(美国商业资讯)-- Andersen Global通过与总部位于哥本哈根的一家专注于高净值业务和国际税法的律师事务所Hansen TaxLegal签署合作协议,增强了其在丹麦的法律业务能力。 Hansen TaxLegal的专业…
State Electricity Commission (SEC)霍舍姆可再生能源园区的电池储能系统(BESS)将提供灵活的电网级储能解决方案,在增强电网稳定性的同时,为超过5万户澳大利亚家庭提供价格合理且可靠的可再生能源 此次合作是继此…
  • 能源
  • 8小时前
  • 文传商讯
“并购六条”推出两个多月来,资本市场正在掀起新一轮的并购重组浪潮,市场活跃度明显提升。几乎和“并购六条”同时酝酿的拟变更实控人并加快向AI领域转型的中创环保(300056),近期市场上传出消息,其欲收购一家名为思傲拓的水下智能清洁机器人公司…
  • 公司
  • 2024-12-1
  • 每日财经网
12月16日,中烟香港(06055.HK)发布2024年度正面盈利公告,欣然宣布中烟香港及其附属公司(以下简称“集团”) 预计 2024年度归母净利润同比增幅将不低于30%。 公告指出,集团深耕现有业务,努力开拓新业务,持续提升综合盈利能力…
  • 公司
  • 2024-12-16
  • 每日财经网
1月14日,超讯通信(603322)发布公告称,公司拟以自有资金出资3360万元,对外投资成立控股子公司四川讯曦智能科技有限公司(暂定名,以登记机关最终核准名称为准,以下简称“讯曦智能”),后者主要承担芯片的技术服务和服务器整机生产,以及销…
  • 公司
  • 1月15日
  • 每日财经网